Expert FMCG Lawyer Services solving retail complexities.

Expert FMCG Lawyer Services

Solving Retail Complexities.

Navigate the FMCG landscape confidently with Lazarus Legal. Our adept team, specializing in Fast-Moving Consumer Goods law, ensures strategic legal solutions for your brand’s dynamic market challenges. Engage early with our experienced lawyers for comprehensive protection and guidance. Partner with us to drive your consumer goods success forward.

We want to lead the pack when it comes to FMCG and Legal Advice

Hire a Lazarus Legal FMCG lawyer to help your FMCG business move fast without breaking things.

Our FMCG Services

A large number of our clients work in Australia’s burgeoning FMCG space. We know what a fiercely competitive landscape it is, constantly evolving and adapting as Australia and the wider world’s consumer habits and supply chains change. This is particularly true as the world recovers from COVID-19.

An FMCG leader needs to be able to move rapidly and with total confidence while knowing that there is always a legal safety net below them and that all of their exciting new partnerships, products and expansions are built on legally watertight foundations.

At Lazarus Legal, we immerse ourselves in the culture, lifestyle and ethos of the FMCG companies we advise – whether that’s in that all-important commercial transaction, the protection of your IP, the monitoring and management of your trademark portfolio, assisting with business and branding strategy and regulations, or the review or drafting of that all-important sponsorship, promotion endorsement or brand partnership agreement. Below is just a snapshot of the support services our FMCG Lawyers can provide to your FMCG brand:

Our Business legal services include:

Intellectual Property rights (including Trade Mark registration and protection, design and copyright protection and counterfeit products);
Working with sales, marketing & finance departments across a range of corporate/commercial, regulatory, intellectual property and litigation matters;
Providing legal and business support and high-level advice to corporate, quality and regulatory affairs functions on legal, regulatory & compliance issues;
Drafting, negotiating and reviewing a range of commercial, consumer and IT agreements (including brand and partner agreements, acquisition, athlete promotion endorsements, band agreements, event sponsorship, consultancy, licensing, distribution, non-disclosure, website terms and conditions, goods and services & technology agreements);
Commercial Agreements – services, manufacturing, distribution and brand licensing agreements;

Company secretarial obligations;
Drafting and negotiating property and warehouse leases/licenses;
Managing all aspects of litigation and dispute resolution – compiling evidence, drafting letters (including cease and desist) & witness statements, enforcing company’ rights against counterfeiters and negotiating settlements;
Providing support to HR departments on all aspect of employment law
Providing strategic legal guidance concerning advertising, marketing commitments, competition law, consumer promotions, social media, e-commerce, privacy, insurance, regulatory issues and risks pertaining to the business; and
Providing legal training assistance to the corporate, marketing and sales teams on all legal issues affecting the business.

The FMCG world moves fast, but our lawyers stay one step ahead

Our team of FMCG lawyers and legal advisors can help you stay ahead of the pack

Being able to call on the expertise of a good specialist lawyer can make the difference between an FMCG business that is just surviving and one that is thriving. Fill out this form and our helpful team will call you to listen, assess, and advise you on the next steps. One of our FMCG specialists will gladly meet you for a free initial consultation at our Bondi Junction office or your location. We want to help you make your business a success.

Let's connect

Our FMCG Legal Process

Initial free consultation

Assessment of requirements and long-term legal strategy

Discuss our flexible fee arrangement

Commence the work

Frequently Asked Questions

What exactly are FMCG goods?

Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are generally sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. FMCG is the most common acronym in use across most of Europe, Asia, and Oceania, while CPG is used more frequently in the Americas.

Is the FMCG area one with many legal risks?

In a word, yes, because they are often subject to extensive regulation. Businesses that make or provide food or beverages for sale are obliged to comply with labelling regulations, including regulations related to food allergies, calorie content, ingredients source, warning statements, nutrition, health and related claims – we can go on! The standards in the Australia New Zealand Food Standards Code are frequently updated and extremely onerous, particularly when it comes to the labelling of food where safety is a priority and allergies very real.

In a competitive and ever-changing market landscape, if you are looking to launch a food or beverage brand in the FMCG space, one of your priorities should be to ensure your products are legally compliant, particularly when it comes to labelling. There have also been cases where products falsely claiming that a product is organic have led to lawsuits and fines, and with increasing concerns over environmental friendliness we believe this is an area of legal peril which is only going to increase.

What are the specific concerns over marketing for medicines and supplements?

The position with medicines and supplements is very legally complex and blurred in some instances. Therefore, you must establish whether what you are selling is classed as a supplement or a drug so that you know what your obligations are going forward. Marketing claims for drugs and supplements are a minefield, particularly when it comes to the Australian Consumer Laws. While companies need to make their product sound attractive and distinguishable from a competitive FMCG market, any marketing messages should be worded carefully, otherwise, you could be left open to a possible lawsuit if you or your PR team make exaggerated claims about your product which might be potentially misleading and deceptive.

What can an FMCG lawyer do to help me?

Property law can be complex and, because of the large financial sums involved, very high stakes. Disputes can occur in residential or commercial property, with common problem areas including disputes over consent to subletting, breaches of the covenant when it comes to maintenance or repairs, and – ultimately – lease surrender negotiations. A good property lawyer hired at the start of the arrangement can make sure you are protected throughout it, and step in to deal with any problems immediately, saving you money, time and the kind of stress that can affect a whole organisation.

What you can expect

Our lawyers have worked with some of the most successful and game-changing FMCG brands in Australia, operating across multiple territories. We can make growth and expansion feel like your dreams are coming true, without any legal nightmares to follow. Our advisors work with the food and beverage industries, textiles and fashion, retail goods, and the sports, music and entertainment sectors across Australia and internationally. We have particularly strong experience in the all-important UK and US markets.

What our clients are saying

"Mark and his team are very professional, fair and fast. I'd highly recommend them for any legal matters."

"I recently requested the help from Mark on a contract matter I was trying to resolve. Mark was extremely knowledgeable and professional in his dealings with both myself and the other party, which is equally important in my opinion. He simplified a lot of the jargon where this is not my expertise, which made the whole process infinitely less daunting. I can’t recommend him enough. He will be my first call if I require help in future."

"Mark and Barry are fantastic. They took the time to make sure I got the best result and understand the complexities of the documents created. High quality work, very professional, very thorough and highly recommended. Thanks guys!"

I recently engaged Mark Lazarus to assist me with a property related matter having first engaged Barry more than 20 years ago. The level of professionalism, advice and service provided by Mark has been absolutely first class and consistent with the excellent service provided by Barry many years ago. Mark’s enthusiasm, focus, passion and determination throughout the process has been extraordinary and a credit to the firm which he represents. He is an absolute pleasure to deal with.

"Mark was kind enough to meet with us for an introductory chat and straight away offered valuable advice about some of the legal questions our startup was facing. He was quick to understand our business needs and provided insight into multiple options we had in a way that was understandable to us. Mark was a pleasure to deal with."

“I have worked with Mark on several matters to date and have been impressed on each and every one. Mark has a strong work ethic and coupled with his attention to detail and overall legal understanding makes him our first choice when it comes to legal services and advice”.

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Work with our FMCG lawyers and advisors

If you believe in your FMCG business and know it will thrive, you need a specialist lawyer to support you as you concentrate on turning ambition into reality. You need to move fast to stay on top, which means you need a lawyer who is one step ahead, thoroughly understands your business and is reliably responsive. Let us be your right-hand men. Send us your details now.