Professional FMCG Lawyers
Professional FMCG Lawyers
Hire a Lazarus Legal FMCG lawyer to help your FMCG business move fast without breaking things.
A large number of our clients work in Australia’s burgeoning FMCG space. We know what a fiercely competitive landscape it is, constantly evolving and adapting as Australia and the wider world’s consumer habits and supply chains change. This is particularly true as the world recovers from COVID-19.
An FMCG leader needs to be able to move rapidly and with total confidence while knowing that there is always a legal safety net below them and that all of their exciting new partnerships, products and expansions are built on legally watertight foundations.
At Lazarus Legal, we immerse ourselves in the culture, lifestyle and ethos of the FMCG companies we advise – whether that’s in that all-important commercial transaction, the protection of your IP, the monitoring and management of your trademark portfolio, assisting with business and branding strategy and regulations, or the review or drafting of that all-important sponsorship, promotion endorsement or brand partnership agreement. Below is just a snapshot of the support services our FMCG Lawyers can provide to your FMCG brand:
Our lawyers have worked with some of the most successful and game-changing FMCG brands in Australia, operating across multiple territories. We can make growth and expansion feel like your dreams are coming true, without any legal nightmares to follow. Our advisors work with the food and beverage industries, textiles and fashion, retail goods, and the sports, music and entertainment sectors across Australia and internationally. We have particularly strong experience in the all-important UK and US markets.
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are generally sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. FMCG is the most common acronym in use across most of Europe, Asia, and Oceania, while CPG is used more frequently in the Americas.
In a word, yes, because they are often subject to extensive regulation. Businesses that make or provide food or beverages for sale are obliged to comply with labelling regulations, including regulations related to food allergies, calorie content, ingredients source, warning statements, nutrition, health and related claims – we can go on! The standards in the Australia New Zealand Food Standards Code are frequently updated and extremely onerous, particularly when it comes to the labelling of food where safety is a priority and allergies very real.
In a competitive and ever-changing market landscape, if you are looking to launch a food or beverage brand in the FMCG space, one of your priorities should be to ensure your products are legally compliant, particularly when it comes to labelling. There have also been cases where products falsely claiming that a product is organic have led to lawsuits and fines, and with increasing concerns over environmental friendliness we believe this is an area of legal peril which is only going to increase.
The position with medicines and supplements is very legally complex and blurred in some instances. Therefore, you must establish whether what you are selling is classed as a supplement or a drug so that you know what your obligations are going forward. Marketing claims for drugs and supplements are a minefield, particularly when it comes to the Australian Consumer Laws. While companies need to make their product sound attractive and distinguishable from a competitive FMCG market, any marketing messages should be worded carefully, otherwise, you could be left open to a possible lawsuit if you or your PR team make exaggerated claims about your product which might be potentially misleading and deceptive.