When it comes to fast moving consumer goods (FMCG) brands we’re generally talking anything that it sold quickly at a relatively low cost (i.e. soft drinks, confectionery, toiletries or grocery items) by the big brand players or the burgeoning start-up enterprise.
We want to lead the pack when it comes to FMCG and Legal Advice
Driven by kick-ass marketing campaigns and strategies to stay ahead of the competition, FMCG’s are constantly innovating, pivoting and looking to put their brand at the forefront….and that means there is no time for error!
The FMCG and retail sector is constantly innovating and so you need a law firm that can act as an extended arm of your business providing additional support to your in-house legal team.
At Lazarus Legal, we like to immerse ourselves in the culture, lifestyle and ethos of the FMCG companies we are advising – whether it is that all important commercial transaction, the protection of your IP, the monitoring and management of your trademark portfolio, assisting with business and branding strategy and regulations, or the review or drafting of that all-important sponsorship, promotion endorsement or brand partnership agreement.
- Intellectual Property rights (including Trade Mark registration and protection, design and copyright protection and counterfeit products);
- Working with sales, marketing & finance departments across a range of corporate/commercial, regulatory, intellectual property and litigation matters;
- Providing legal and business support and high-level advice to corporate, quality and regulatory affairs functions on legal, regulatory & compliance issues;
- Drafting, negotiating and reviewing a range of commercial, consumer and IT agreements (including brand and partner agreements, acquisition, athlete promotion endorsements, band agreements, event sponsorship, consultancy, licensing, distribution, non-disclosure, website terms and conditions, goods and services & technology agreements);
- Commercial Agreements – services, manufacturing, distribution and brand licensing agreements;
- Company secretarial obligations;
- Drafting and negotiating property and warehouse leases/licenses;
- Managing all aspects of litigation and dispute resolution – compiling evidence, drafting letters (including cease and desist) & witness statements, enforcing company’ rights against counterfeiters and negotiating settlements;
- Providing support to HR departments on all aspect of employment law;
- Providing strategic legal guidance concerning advertising, marketing commitments, competition law, consumer promotions, social media, e-commerce, privacy, insurance, regulatory issues and risks pertaining to the business; and
- Providing legal training assistance to the corporate, marketing and sales teams on all legal issues affecting the business.
…And a whole lot more!
At Lazarus Legal, we offer an Advisors on Tap service – flexible legal advisors offering in-house assistance.
With our “Advisors on Tap” program, our flexible legal advisors are assigned to fit in with your business and work directly with your in-house team on a short to medium term basis.
This allows your business to benefit from specialised boutique legal expertise on an “as-needed basis” without having to employ in-house legal counsel. What’s more, we offer flexible fee arrangements to suit your needs including agreed hourly rates, fixed-fee retainers or fees charged on a project basis at rates considerably lower than what you would be charged by the larger firms.
If you are intrigued to find out more, give us a call on (02) 8644 6000 or email us at info@lazaruslegal.com.au and one of our FMCG Lawyers will be in touch.
“Would you like me to give you a formula for success? It’s quite simple really. Double your rate of failure!”
– Thomas Watson
“We may think that failure is the opposite of success, however, failure is what motivates us to succeed. It paves the path to success. Learn from your failure and what did not work, and you will be one step closer to success.”
