Protect your business start-up before you hurt yourself

A business start-up may often overlook the importance of a well thought out legal foundation and the impact it may have on their ability to succeed, attract capital and expand in the future. While it’s probably the last thing on your mind (or close to it) when developing your idea and building your networks, if something goes wrong having the right legal protection in place can be the difference between success and closing your doors for good. 

Business Structure

No two business start-ups are the same. Having the right business structure for your specific start-up is crucial if you want to maximise profits and minimise liability.

Four key points to consider when choosing the right business structure are:

  1. Where you want liability to fall if something goes wrong
  2. Whether you have (or plan to have) partners/co-founders or investors
  3. The cost of setting up and maintaining your business structure
  4. Tax implications

A structure popular with start-ups is a proprietary limited company (Pty Ltd), as it has strong liability protections, tax benefits and allows you to allocate shares. However, there are high set-up fees and ongoing costs.

There’s also the option of partnerships if you have multiple founders and want to pool income, expertise and resources. On the other hand, if you’re looking for the lowest-cost option and you are on your own, becoming a sole trader might be the option for you. However, these structures don’t offer as many tax benefits and less protection from liability.

It’s also important to put any agreements you make with your co-founders in writing, (i.e. Shareholder’s Agreement or Partnership Agreement). This makes sure everyone is clear on how the start-up will be run, who owns what, and will minimise misunderstandings.

Business Start-up and your Intellectual Property

As a business start-up, IP is an important part of what distinguishes your products or services in the marketplace and the branding you portray to your customers. Having sufficient IP protections in place prevents people from copying your branding, website content or original product and from essentially piggy-backing off your reputation and goodwill.

A couple of things to look out for when it comes to IP: 

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Register your Business Start-up Trade Marks

Trade marks can be a word, logo, picture, product shape, colour or any other aspect of branding. It’s not compulsory to register your mark, as over time you develop some ownership rights through public awareness. However it’s always a good idea to register because enforcing your rights will be much easier in the event of an infringement. 

What about Copyright?

Copyright protects any expression of ideas and applies to literary, dramatic, musical and artistic works. It’s an automatic right, so you don’t need to worry about registering or issuing copyright notices. As long as your idea is “original”, utilises a degree of skill, and created by a human, it will generally be protected for 70 years following your death. 

Non-Disclosure Agreements (NDA’s)

Always use NDA’s! These are essential if you want to talk about your idea with potential co-founders or capital providers. These agreements ensure that no-one can discuss or use your idea without your express permission. If you don’t have an NDA, it’s harder to stop people from stealing your ideas

For now, as a business start-up, this may all seem like pointless extra work, but if you take some time at the beginning of your journey to make sure you tick the right legal boxes and protect yourself, you won’t have to worry about hurting yourself when something goes wrong.

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Mark Lazarus

Mark Lazarus

Mark Lazarus, the visionary behind the business and the fresh blood of the Lazarus Legal team, Mark (or Laz as he is often known) owes much of his success to his past experiences. And he’s made it his personal goal to bring that wisdom and formula to the firm.

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