Ok, so you now know a bit about caffeine levels in energy drinks. Well, a can of Prime Energy has a whopping 56mg of caffeine per 100mL.

Now ordinarily, this wouldn’t be an issue, as accordingly to various studies, a single dose of caffeine of up to 200mg in a single sitting and a daily average of around 400mg in adults, does not give rise to safety concerns.

In addition, caffeine by its very nature, is self-limiting, with scientific evidence showing that consumers can typically self-regulate their caffeine intake.

The problem is, that these days, particularly with the explosion of social media and popular influencers like Logan Paul, the marketing of energy drinks is highly geared towards young people – think motorsports, actionsports, UFC, influencers, ambassadors, athletes and celebrities selling the dream of improved energy, performance and concentration. 

While most mainstream energy drinks have a bunch of disclaimers on their cans around limiting consumption to one or two cans a day (depending on can size), not to be consumed by children, pregnant women or women who are nursing – this doesn’t appear to be enough.

So, when a can of Prime Energy has 56mg per 100mL or 200mg of caffeine per 355ml can (a product that kids from all walks of life are obsessed about), there is bound to be some backlash! After all, this is almost the equivalent of 6 cans of Coke. Yes, 6 cans!

Now, I don’t propose to advocate for the safety of energy drinks, albeit I wouldn’t allow my young kids to drink them – Prime Hydration is bad enough, not to mention the exorbitant premium you pay for a bottle in Australia, should you be so lucky to get your hands on one! But is there really anything wrong with Prime Energy?

In my view, the answer has to be “no”. And yes, this response might spark some debate, as energy drinks have been doing for years! But think of it this way! It is after all an “Energy Drink” and serves that purpose.

You want fast food, hit up McDonalds. Are there health concerns around consuming a Big Mac! Don’t answer that one!

So, yes, the marketing of energy drinks directed towards underage children is unacceptable, but does Prime Energy really deserve the negative publicity it has received?

I mean, if you were to compare it to a medium Starbucks coffee, which has almost 330mg of caffeine, it doesn’t sound that bad, does it. Particularly when the caffeine levels in most coffee products are significantly higher than in most energy drinks and come with no restrictions or warning labels whatsoever!

So, to sum up my views on this matter, everything can be bad for you when you over-indulge or you don’t follow proper guidelines, and the same applies to energy drinks. 

While caffeine can have some serious side effects, especially among adolescents, it is nevertheless up to you to moderate, educate and ensure your young ones are not consuming products they shouldn’t be.

But if you are of appropriate age and want an Energy Drink and a bit of a caffeine hit, then follow the warning labels and enjoy!