Brand Protection
Trademark Lawyer Sydney
We offer fixed-fee trademark registration, protection and enforcement for Sydney business owners and startup founders who treat their brand as a commercial asset.
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Lazarus Legal is Associated with the following institutions
Who Is This Service For?
- Fintech and SaaS companies
- E-commerce labels selling into global markets
- Hospitality and retail groups
- Professional services firms
- Product businesses scaling beyond NSW
If your name, logo or product identity carries value, it is worth protecting properly. Whether you are filing your first application or defending a mark you have spent years building, we help you secure and enforce your rights without the guesswork.
Why Sydney Businesses Choose Our Trademark Lawyer Sydney Team
- Enforcement experience, here and abroad. We act for local businesses and for brands operating across multiple jurisdictions. Our team understands how to protect a mark here in Australia and coordinate protection overseas, so your rights hold up wherever you trade.
- Fixed-fee pricing, quoted upfront. You know the cost before we start. Trademark searches and applications are quoted at a fixed fee, and enforcement work is scoped and priced upfront, so there are no surprises when the invoice arrives.
- Sydney based, available in person. Our office is in Bondi Junction, a 15-minute drive from the Sydney CBD, so you can meet your lawyer face to face instead of navigating a call centre or an interstate firm. When something time-sensitive lands, we are close by and quick to respond.
How Our Trademark Lawyers Help Sydney Businesses
Most brand problems are cheaper to prevent than to fix. Our trademark lawyers help Sydney businesses clear and register new marks, enforce their rights when someone crosses the line, and protect their brand as they grow into new markets.
Trademark Search and Registration
Before you invest in a name, you need to know it is clear to use and register. We run a comprehensive search of the IP Australia register and common law rights, then advise on registrability, the right classes, and any risks worth flagging early.
Example Scenario
You have spent nine months and a solid chunk of your seed round building a fintech brand out of your Barangaroo office. There is a logo, a live domain, printed collateral, and a launch date locked in.
A week out, your designer mentions seeing a similar name on another product. You check, and there it is on the IP Australia register, in the exact class you were about to file in, owned by a business you have never heard of. Now you are weighing a rushed rebrand against the risk of an infringement notice landing on launch day.
What We Do
We assess how close the two marks actually are, comparing them for visual, phonetic and conceptual similarity across the relevant class, then advise whether you can proceed, whether coexistence is realistic, or whether the risk is too high to file as planned.
If a change is needed, we map your options, from adjusting the mark to narrowing the specification of goods and services, and file a repositioned application in the correct classes, managing any examination or opposition that follows.
Dispute and Enforcement
When someone trades on your reputation, or accuses you of trading on theirs, you need a clear head and a firm response. We handle cease and desist correspondence, oppositions, negotiated resolutions, and litigation where it becomes necessary.
Example Scenario
You have spent years building a hospitality group in Surry Hills, and the name is now the reason people book. Then a new venue opens a few suburbs over, trading under something almost identical, same feel, same crowd.
Reviews meant for them start appearing on your page, a supplier double-books thinking you are one business, and a regular asks why you have “opened a second spot” you have never heard of. Every week you leave it, the confusion grows and the other name digs in.
What We Do
We assess the strength of your position, weighing your registration and reputation against how the other party is using the name, then put them on notice with correspondence that sets out your rights and what you expect them to do.
From there we choose the enforcement path that fits your commercial goals, whether that is a negotiated resolution, a formal opposition, or litigation if it comes to that, and manage the matter through to a result that protects your goodwill.
Global Protection
Example Scenario
Your e-commerce label runs out of Alexandria, and orders from the United States and the United Kingdom have quietly grown from a trickle to a real slice of revenue. Then a marketplace listing appears overseas using your name on products that are not yours.
When you go to act, you learn your mark is only registered in Australia. The platform wants a local registration before it will take the listing down, and a rushed foreign filing now means waiting months while the counterfeit keeps selling.
What We Do
We map where you actually need protection, prioritising the jurisdictions tied to your revenue rather than filing everywhere at once, then file through the Madrid Protocol where it suits and coordinate with foreign associates for direct national filings where it does not.
From there we manage your filing deadlines and priority dates and keep the international portfolio organised as you expand, so protection stays ahead of where you are selling rather than catching up to it.
Meet Your Legal Team
CEO, Notary Public
Barry founded Lazarus Legal and has practised commercial law since 1975, advising businesses on protecting their brand and commercial assets.
Director, Principal Solicitor
A former NSW barrister and Legal Director at Monster Energy across the EMEA region, Mark handles trademark enforcement and cross-border matters.
Associate Lawyer
Chen advises founders and growth-stage businesses on brand strategy, drawing on a background in venture capital and business operations.
What Businesses Say About Lazarus Legal
“We’ve worked with Lazarus Legal on several matters and couldn’t be happier with the professionalism, clarity, and strategic support they’ve provided throughout. Most notably, they guided us through a complex trademark application, offering expert insight and genuine commitment to getting the outcome we needed. Their team is responsive, thoughtful, and easy to work with which is a rare combination in the legal world. Highly recommend if you’re looking for smart legal minds with a real understanding of commercial challenges.”
Colleen Whittaker
“I’ve worked with Lazarus Legal on several matters and have always been impressed with the level of service provided. They are professional and knowledgeable, and take the time to explain things clearly, which makes the whole process much less stressful. They have helped us with some important contracts as well as different trademarks, and every interaction has been professional and positive. Mark and his team are reliable, efficient, and genuinely focused on achieving the best outcome. I would highly recommend them to anyone looking for a lawyer who provides not only expert advice but also outstanding client care.”
- Copycats move fast
Consult our lawyers today and move faster
- (02) 8644 6000
- info@lazaruslegal.com.au
- 1/422 Oxford St, Bondi Junction NSW 2022
- 5/133 Wakefield Street Adelaide SA 5000
- 1/14 Fremantle Street Burleigh Heads QLD 4220
Principal Solicitor, Director, Lazarus Legal
Mark Lazarus is a Director at Lazarus Legal and a former NSW barrister who served as Legal Director at Monster Energy across the EMEA region. He advises businesses on trademark enforcement and cross-border brand protection, drawing on experience across both litigation and in-house commercial practice. Mark works with founders and established brands to protect what they have built, in Australia and in the markets they are expanding into.
Page Published: 23 October 2025 | Updated: 23 July 2026